At The Farm, we believe beauty lives in the untouched—in the radiant bloom of a field and the authentic taste of a freshly picked tomato.
This guides us, and it is what we wanted to capture in our new brand identity.
We have redesigned our world, drawing inspiration from the farm, not only as a workplace but as a place of emotion. For us, luxury lies in the purity of a sun-ripened product. It is a conscious return to simplicity.
This philosophy is now woven into every detail of our collections.
Our I Tradizionali line features a new logo and new labels that serve as windows to our garden.
The flowers in the design celebrate the biodiversity we experience every day—the scent of rosemary, the buzzing of bees, and the delicate petals that strongly resist the wild soil.
With the new embossed textures, each jar becomes a tactile experience that brings the morning dew and the warmth of the earth to your hands.
We have also evolved our Prestige line, adapting it to this new visual journey while maintaining its iconic soul.
From our iconic tomatoes to slow-cooked sauces and sun-dried tomatoes in oil, each jar is now a piece of The Farm to collect. It’s a way to transform your pantry into a secret garden, where nature offers itself in its wildest and most sophisticated form.
We invite you to explore this new chapter and bring a piece of our Farm into your homes.